Case Number 6

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Hey there Strategy Maestros,

Sorry for missing out on sending this newsletter yesterday. I was knee-deep in designing an exciting strategy board game called "MarketMaster: The Sacred Game of Strategy and Dominion." 🎲

Would you be interested in getting an early shot at playing the prototype next week? If yes, hit reply! I can't wait to hear what you think. 🙌

Exciting Update: A Timeless Strategic Thinking Model 🎧

What else had me occupied? An enlightening podcast on a strategic thinking model I crafted back in 2009 that's showing its relevance even today. I use it to discuss how Spotify could finally turn profitable after years of losses.

Check out my LinkedIn post on Monday to hear the full story! 🎶

Case #6

Today's Burning Case-Study: The Dunzo Dilemma 🛵💰

The Scenario: Dunzo, the once-popular on-demand delivery service, has hit a rough patch. From delayed employee salaries to massive layoffs and struggling to secure new funding—things aren't looking good.

The Complication:

• 🕒 Delayed Salaries: Salaries for June and July promised in September, with interest.

• 🚪 Layoffs: 200 in March and another 150-200 in August.

• 💸 Funding Struggles: Aimed for $150 million, raised only $45 million.

The Questions:

1. How would you go about rebranding and restructuring Dunzo with $10 million in fresh funding to get it back on track?

2. What strategies would you employ to rejuvenate a brand that once changed consumer behavior?

🚀 Your Mission, Should You Choose to Accept

Reply to this email with your strategic insights on reviving Dunzo. Your answers might be the missing pieces to this strategic puzzle!

Last Week's Top Solutions for “Launching XCard in India — A Credit Revolution or Risky Business?”

1. Target Demographics

Rohan: Urban millennials, tech-savvy and needing access to credit.

Saloni: Frequent travelers needing dynamic spending limits.

Neha: Stable income professionals with limited credit access.

2. Positioning Statement

Rohan: "The credit card that pays you back."

Saloni: "Your AI guide for smarter spending."

Neha: "Rewards tailored for your lifestyle."

3. Marketing Channels

Rohan: Influencer marketing focused on finance.

Saloni: Partnerships with e-commerce majors.

Neha: Campus brand ambassadors at top B-schools.

4. Content Idea

Rohan: Blogs/videos busting credit card myths.

Saloni: Guides on building credit score.

Neha: CXOs sharing reward optimization tips.

5. B2B Partnership

Rohan: Digital payment apps like Paytm.

Saloni: Airline and hotel loyalty programs.

Neha: Coworking chains like WeWork.

For the best solution to this case study, I would recommend using the Blue Ocean Strategy framework. This involves:

• Identifying the core factors that matter to customers in this industry (e.g. rewards, interest rates, customer service etc.)

• Evaluating how well competitors are serving these factors

• Determining where there are gaps or oversupply in these factors

• Coming up with innovations and differentiations to better meet uncontested market space

The Blue Ocean Strategy allows creating new demand and avoiding head-to-head competition. This would be suitable for XCard as it looks to differentiate itself from incumbent players.

Using this framework can guide XCard to find the right positioning, target underserved segments, focus on differentiation rather than costs alone, and craft partnerships and content that taps into new opportunities.

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